Redefining Caregiving in
Egypt—With Trust, Empowerment, and Dignity
At FreeNow, we believe in building bridges between families who need care and professionals who provide it—with fairness,
respect, and transparency at the heart of everything we do
Our Story
FreeNow was born out of a simple but powerful realization: finding safe, qualified caregiving in Egypt shouldn’t be left to chance. Parents were relying on Facebook groups. Elderly care was inconsistent. And many women, students, and skilled professionals lacked the tools to find meaningful, dignified work. We set out to change that
FreeNow is more than an app—it’s a community. A place where families find trusted, verified caregivers with a few taps, and where professionals take control of their schedules, earnings, and future. With the support of legal verification processes, secure technology, and a commitment to user safety, FreeNow creates a safe, respectful space for caregiving to flourish
Our platform removes the guesswork. It replaces uncertainty with verified profiles, unclear referrals with documented experience, and stressful scheduling with built-in app reminders. For families, this means peace of mind. For caregivers, it means independence and opportunity.
Our Mission
To empower Egypt’s caregivers—especially women, youth, and those in underserved professions—to build independent, flexible, and rewarding careers. At the same time, we’re committed to helping every family across Egypt access safe, verified, and high-quality caregiving services in just minutes. We stand for equity, trust, economic dignity, and human connection. We’re not just transforming how people book care—we’re redefining what it means to work in caregiving.
Our Vision
To lead the transformation of Egypt’s caregiving sector by making every service professional feel empowered, every customer feel safe, and every interaction feel personal, respectful, and secure. We aim to serve millions of Egyptian households with trust, care, and dignity—one verified caregiver at a time. We envision a future where caregiving is respected, supported, and sustainable—for those who provide it and those who need it.